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    Home » Why the Moltbook frenzy was like Pokémon
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    Why the Moltbook frenzy was like Pokémon

    ProfitlyAIBy ProfitlyAIFebruary 9, 2026No Comments2 Mins Read
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    The entire experiment reminded our senior editor for AI, Will Douglas Heaven, of one thing far much less attention-grabbing: Pokémon.

    Again in 2014, somebody arrange a sport of Pokémon through which the primary character may very well be managed by anybody on the web by way of the streaming platform Twitch. Taking part in was as clunky because it sounds, however it was extremely standard: at one level, 1,000,000 folks have been taking part in the sport on the identical time.

    “It was one more bizarre on-line social experiment that obtained picked up by the mainstream media: What did this imply for the longer term?” Will says. “Not quite a bit, it turned out.”

    The frenzy about Moltbook struck an analogous tone to Will, and it turned out that one of many sources he spoke to had been fascinated with Pokémon too. Jason Schloetzer, on the Georgetown Psaros Middle for Monetary Markets and Coverage, noticed the entire thing as a kind of Pokémon battle for AI fans, through which they created AI brokers and deployed them to work together with different brokers. On this mild, the information that many AI brokers have been truly being instructed by folks to say sure issues that made them sound sentient or clever makes an entire lot extra sense. 

    “It’s principally a spectator sport,” he advised Will, “however for language fashions.”

    Will wrote a superb piece about why Moltbook was not the glimpse into the longer term that it was mentioned to be. Even in case you are excited a couple of way forward for agentic AI, he factors out, there are some key items that Moltbook made clear are nonetheless lacking. It was a discussion board of chaos, however a genuinely useful hive thoughts would require extra coordination, shared aims, and shared reminiscence.

    “Greater than the rest, I believe Moltbook was the web having enjoyable,” Will says. “The most important query that now leaves me with is: How far will folks push AI only for the laughs?”

    Read the whole story.



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