A wave of AI-powered scams is sweeping throughout WhatsApp, costing UK households almost half one million kilos in 2025 alone and it’s solely Might.
Cybercriminals are actually combining previous tips with new tech. Within the evolving “Hi Mum” scam, fraudsters impersonate a cherished one over WhatsApp and ask for emergency money.
The twist
They’re now utilizing AI-generated voice messages to mimic children’s voices, making the deception frighteningly convincing.
“Scammers are more and more getting higher at manipulating individuals… cloning any voice is now easy, even in a matter of moments,”says Jake Moore, world cybersecurity advisor at ESET.
By the numbers:
- 506 WhatsApp scams since Jan 2025
- Victims misplaced £490,606 ($651,230)
- April alone: 135 instances, £127,417 misplaced
The way it works:
- You get a WhatsApp from an unknown quantity: “Hello Mum, I misplaced my cellphone.”
- They declare they’re locked out of their financial institution.
- They ship a voice observe and it sounds like your little one.
- They ask you to urgently switch cash to a brand new account.
A screen-grab excerpt of the WhatsApp ‘Hello mum’ textual content rip-off. {Photograph}: Santander
The hazard
Scammers scrape social media for voice clips and private particulars. Then they use generative AI to clone the voice and craft a plausible story.
“I used to be in a position to idiot my very own mom with an AI model of my voice,” Moore admits.
Who’s in danger:
- Mother and father with energetic children on social media
- Aged customers much less aware of AI tips
- Anybody receiving messages from unfamiliar numbers
What you are able to do:
- At all times name again utilizing a saved quantity earlier than sending cash
- Arrange household ‘code phrases’ to confirm actual emergencies
- By no means ship cash to a brand new account with out affirmation
- Report scams to 7726 (UK rip-off reporting line)
- For those who fall sufferer, contact your financial institution instantly
Keep vigilant
AI scams are advancing quick. WhatsApp, although encrypted, can’t cease somebody along with your quantity from messaging you.
“These scams are evolving at breakneck velocity,” says Chris Ainsley, head of fraud at Santander.
AI has supercharged a typical rip-off. In case your little one “calls” from a wierd quantity asking for cash, assume twice. Then name them on the quantity you already know.
