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    Home » Meta Acquires AI Wearable Startup Limitless. What Does This Mean for User Privacy?
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    Meta Acquires AI Wearable Startup Limitless. What Does This Mean for User Privacy?

    ProfitlyAIBy ProfitlyAIDecember 11, 2025No Comments3 Mins Read
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    Meta made one other main transfer within the race to personal the way forward for AI wearables, acquiring Limitless AI, a startup greatest recognized for its AI-powered pendant that information and transcribes real-time conversations.

    Beneath the deal, the Limitless staff will be part of Meta’s Actuality Labs to speed up the event of AI wearables. In the meantime, the startup will wind down gross sales of its $99 system.

    To know the implications of this deal, I spoke with SmarterX and Advertising AI Institute founder and CEO Paul Roetzer on Episode 184 of The Artificial Intelligence Show.

    The Deal at a Look 

    Limitless (previously Rewind) gained consideration with a wearable system designed to reinforce human reminiscence. The “Limitless Pendant” clips to your shirt and captures audio of your each day life, utilizing AI to generate searchable summaries of your interactions.

    The corporate had backing from heavy hitters, together with enterprise capital agency Andreessen Horowitz and OpenAI CEO Sam Altman, and raised over $33 million.

    With the acquisition, Limitless will cease promoting units to new clients and start to taper again its desktop software program. This implies present customers are left to navigate revised privateness phrases below Meta in the event that they need to maintain the AI wearable service.

    So, what occurs to your most intimate knowledge when the startup you trusted will get purchased by a tech big?

    The “Guinea Pig” Drawback 

    Roetzer says he was not a fan of Limitless and had issues for the customers of their tech: Not simply concerning the viability of the {hardware}, however the knowledge privateness trade-off early adopters make after they put on an AI recording system.

    “Anytime you might be keen to be a guinea pig for brand new AI know-how, particularly {hardware} and units which can be meant to file your life, it’s worthwhile to ponder who will get that knowledge when that firm fails,” Roetzer says.

    On this case, that knowledge, or no less than the expertise and know-how behind gathering it, is now within the palms of Meta. And as Roetzer factors out, customers hardly ever have a say in the place their digital lives find yourself.

    “You do not management who acquires these firms or their knowledge when the tip comes for them,” he says.

    Everybody Recorded Is at Threat

    The difficulty goes past simply the Limitless person.

    AI wearables additionally seize the voices and conversations of everybody close by, typically with out their express consent or information.

    “You are placing different folks’s knowledge in danger who, unbeknownst to them, had been being recorded,” says Roetzer.

    The Limitless acquisition is a reminder that the AI {hardware} panorama is ever-changing. Startups will promote to tech giants that you just could be attempting to keep away from.

    One of the best protection is warning and consciousness.

    “Let’s all be very acutely aware of whom we’re giving our knowledge to, and whom we’re connecting it to,” says Roetzer.





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