MAICON brings collectively prime visionaries and consultants within the subject of AI throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you need to use in the present day, and a preview of their MAICON 2025 classes.
Brian Piper is an writer, worldwide keynote speaker, and seasoned guide with over 25 years of expertise in content material technique and digital advertising and marketing. He’s the host of the AI for U podcast, a member of the College of Rochester AI Council, and the founding father of each the Marcom AI Committee and the AI Group of Apply on the College of Rochester.
A passionate advocate for the intersection of expertise and creativity, Brian was fast to embrace synthetic intelligence. “I began taking part in with AI in early 2022,” he says. “When ChatGPT got here out, I knew this was a pivotal software, and I dove proper in.”
On the time, Brian was the Director of Content material Technique and Evaluation on the College of Rochester, the place he launched a Marcom AI Committee in 2024 to discover the moral and efficient use of AI in advertising and marketing and communications. Concurrently, he was presenting at main conferences, publishing a e-newsletter, and main webinars to advertising and marketing executives on how AI and knowledge can elevate content material advertising and marketing.
As curiosity in AI surged, so did demand for Brian’s insights. At the moment, he consults with universities and organizations throughout industries, serving to them combine AI into their content material and operational workflows responsibly, ethically, and with a transparent concentrate on change administration and long-term success. His work blends AI innovation with content material technique, data-driven insights, and a deep understanding of organizational change—serving to groups transfer from experimentation to transformation.
Session Preview: Unlock the Energy of Efficiency Knowledge & AI
We generate a wealth of knowledge by our content material efforts, however are we actually utilizing it to make smarter advertising and marketing selections?
On this MAICON session, Brian Piper will present you how you can harness the ability of AI to unlock insights out of your current knowledge. You’ll learn to determine your top-performing content material and use it to repurpose, retarget, and redistribute—in the end driving higher ROI from the belongings you have already got.
“Combining content material efficiency knowledge with AI opens up highly effective alternatives to market extra successfully and effectively,” says Brian.
Lesson Realized: AI Adoption Requires Change Administration
Too usually, management treats AI integration as simply one other expertise undertaking. In actuality, it’s way more advanced. Profitable AI adoption requires a transparent imaginative and prescient, robust stakeholder assist, complete coaching to construct confidence, and a considerate evaluation of potential operational disruptions. Resistance is pure; anticipating it and addressing issues proactively is vital to long-term success.
As Brian places it:
“AI integration is just not a expertise adoption undertaking, it’s a change administration initiative.”
Wanting Forward: Make investments Now to Lead Later
AI is evolving at an unprecedented tempo, however as an alternative of feeling overwhelmed, concentrate on the long-term payoff. The effort and time you make investments now will lay the inspiration for future success.
“The work you do with AI now will inform and speed up your migration to what’s coming subsequent with brokers,” says Brian.
Adopting AI in the present day isn’t nearly maintaining; it’s about making ready for the following wave of transformation that is already on the horizon.
Hyperlinks We Like
Work Smarter Together: How AI Can Be Higher Ed’s Strongest Teammate
On this episode of the AI for U Podcast, Erin Callihan, Assistant Vice President of Strategic Advertising and marketing & Marketing campaign Communications at NYU, joins Brian to sort out one in every of greater schooling’s most urgent questions: Is AI dishonest, or is it time to embrace it as a collaborator?
Tune in for actionable methods to work smarter in collaboration with AI.
Ep. 132: How to ACTUALLY Implement AI in Higher Ed Marketing with Brian Piper
On this episode of the Larger Ed Demand Gen Podcast, Brian dives into the basics of integrating AI into greater schooling establishments. He addresses change administration, beginning small, AI committees, and way more.
When Competence Meets Uncertainty
On this LinkedIn article, Brian discusses the AI experimentation paradox—emphasizing the significance of failure. He gives each a weekly problem and a weekly immediate to get you began with your personal experimentation.
Brian’s Session at MAICON
Remodel Your Content material with AI & Knowledge
Uncover how you can leverage AI instruments to research content material knowledge, uncover actionable insights, and streamline persona improvement. This session will present you how you can determine gaps in your content material technique and rework high-value content material into evergreen belongings utilizing modern AI and data-driven strategies.
You’ll learn to repurpose, retarget, and redistribute your best-performing content material to maximise attain and ROI—making certain your efforts ship measurable, lasting outcomes throughout channels.
Preserve Up with Brian (and AI)
Discover extra of Brian’s work, concepts, and sensible AI steering:
Try his newest e book, Epic Content Marketing for Higher Education, and his AI and Content material Advertising and marketing workshops.
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising and marketing leaders and practitioners in search of to drive the following frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our trade. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
