MAICON brings collectively high visionaries and specialists within the subject of AI throughout a three-day convention filled with actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you should utilize right now, and a preview of their MAICON 2025 classes.
Katie Robbert is the Co-Founder & CEO of Trust Insights. She’s additionally a widely known authority on compliance, governance, change administration, agile methodologies, and dealing with high-stakes “no errors” knowledge.
Earlier than co-founding Belief Insights with Christopher S. Penn, Katie led Microsoft Companion Software program Engineering groups in creating industry-leading analysis platforms. She additionally scaled multimillion-dollar enterprise strains throughout the advertising and marketing know-how, pharmaceutical, and healthcare sectors.
She describes herself as an “unintentional AI knowledgeable.” With a ardour for knowledge high quality and understanding customized wants, she discovered her place in advertising and marketing AI by her partnership with Chris Penn. Immediately, Katie is a sought-after guide identified for her capability to leverage predictive algorithms, machine studying, and AI to assist corporations make better-informed selections.
At MAICON 2025, Katie and Chris will lead a hands-on workshop designed to assist entrepreneurs flip measurement into significant outcomes by the facility of AI.
Workshop Preview: Construct a Smarter Measurement Plan
As entrepreneurs, we regularly dive into execution earlier than clearly defining how we’ll measure success. This backward strategy results in reactive reporting and an overload of knowledge that lacks route.
Throughout the workshop, Katie emphasizes that you’ll depart with the flexibility to “put collectively a strong measurement plan.”
Katie and Chris will information you thru constructing a strategic, actionable measurement plan (earlier than marketing campaign launch) utilizing Belief Insights’ confirmed 5P Framework. You’ll depart realizing tips on how to:
- Outline superb buyer profiles
- Map AI-assisted buyer journeys
- Conduct complete SWOT analyses
- Develop channel-specific tactical plans
- Create detailed 90-day work plans
Katie mentioned: “We’re giving individuals the instruments to stroll away with a simpler and actionable measurement plan.”
By the tip, you’ll have a transparent path for aligning your technique, techniques, and knowledge to drive actual advertising and marketing impression.
Lesson Discovered: AI Is Not a Magic Wand
“It’s not a magic wand that can take your job,” Katie explains.
AI gained’t robotically substitute human duties, or entrepreneurs for that matter. As an alternative, it requires considerate implementation and technique to really ship worth. Entrepreneurs should nonetheless outline what success seems to be like, construct a robust measurement plan, and establish the place generative AI can improve effectivity.
“It doesn’t substitute every part we do; it simply helps us do it sooner.”
Trying Forward: Deal with Foundational AI Abilities First
With new AI instruments rising continuously, it’s tempting to chase the most recent innovation. However Katie advises a extra grounded strategy:
“It’s straightforward to get swept up in new and thrilling issues, however concentrate on foundational expertise first.”
Earlier than layering on new AI applied sciences, guarantee you may have a strong grasp of the instruments and techniques you’re already utilizing. With out correct implementation and alter administration, extra instruments can result in complexity and lack of management.
She added:
“The 5P Framework is a chance to take a step again and ensure you have all of the items you could achieve success. You need to have a transparent Goal, the best Individuals, outlined Course of, appropriate Platforms, and a strong Efficiency plan that ties again to your Goal.”
Experimentation is vital, however so is intentionality. In a panorama the place it’s simpler than ever to misuse AI, robust fundamentals are your finest safeguard.
Hyperlinks We Like
AI-Ready Marketing Strategy Kit
Overwhelmed by AI? Missing a transparent roadmap? This AI-Prepared Advertising Technique Package, constructed on Belief Insights’ confirmed frameworks, empowers you to realize measurable success.
Discover the panorama of generative AI, from one thing as small as optimizing your LinkedIn profile to detailed use instances and technique growth.
In-Ear Insights: The Trust Insights Podcast
In-Ear Insights is the weekly audio podcast from Belief Insights. In every episode, study sensible, useful suggestions for coping with knowledge, analytics, advertising and marketing, and different burning questions.
Katie & Chris’ Workshop at MAICON
From Info to Acts: How AI Turns Advertising Measurements Into Outcomes
This workshop instantly addresses advertising and marketing’s most pervasive problem: the infinite accumulation of analytics knowledge that sits unused and fails to drive selections. Introduced by TrustInsights.ai’s CEO Katie Robbert and Chief Knowledge Scientist Christopher Penn, this three-hour session transforms idle advertising and marketing knowledge into actionable intelligence by generative AI methods. The workshop particularly targets entrepreneurs who acknowledge they’re gathering precious measurement knowledge, however wrestle to extract significant insights or implement adjustments based mostly on what they’ve gathered. By leveraging generative AI, contributors will break by this knowledge paralysis, dramatically accelerating analytics processes, whereas enhancing output high quality.
Attendees will study to systematically activate knowledge by figuring out which advertising and marketing metrics are appropriate for AI evaluation and which require supplementary instruments. The Belief Insights 5P framework gives a structured methodology that strikes contributors from knowledge assortment to implementation by a sequence of outlined steps: defining superb buyer profiles, mapping AI-assisted buyer journeys, conducting complete SWOT analyses, creating channel-specific tactical plans, and creating detailed 90-day work plans.
Members acquire sensible expertise in producing advertising and marketing plans, creating data-driven methods, analyzing particular person channels, and conducting aggressive evaluation utilizing publicly obtainable info.
For optimum profit, attendees ought to have a primary understanding of generative AI instruments, entry to platforms like ChatGPT or Claude, and familiarity with spreadsheets and advertising and marketing analytics techniques. Whereas pattern knowledge shall be offered, contributors are inspired to carry their very own advertising and marketing knowledge to handle particular organizational challenges.
This tool-agnostic workshop consists of ample time for questions and hands-on observe, guaranteeing contributors depart with the arrogance to instantly apply generative AI to interrupt by knowledge paralysis.
Maintain Up with Katie (and AI)
Uncover extra assets from Katie, and keep up-to-date on the most recent in her journey.
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising and marketing leaders and practitioners searching for to drive the subsequent frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our {industry}. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
