MAICON brings collectively prime visionaries and specialists within the discipline of AI throughout a three-day convention filled with actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should use at this time, and a preview of their MAICON 2025 periods.
Brian Madden is the Expertise Officer and Futurist at Citrix with greater than 30 years of expertise as a globally acknowledged technologist, futurist, and storyteller. His work focuses on serving to enterprises anticipate and put together for what’s subsequent.
His curiosity in information work and rising tech traits started within the Nineteen Nineties with the rise of enterprise mobility and SaaS. At the moment, he helps enterprise leaders perceive the transformative potential of synthetic intelligence.
“AI would be the greatest influence to work that I’ve seen in my whole profession,” he stated.
Over time, Brian has delivered greater than 1,000 keynote speeches world wide. He’s the writer of six books—collectively promoting greater than 100,000 copies—and has written greater than 2,000 weblog posts.
This fall, Brian will journey from his house in Paris to MAICON to discover how AI is fueling an worker revolution.
Session Preview: Rethinking AI Technique from the Inside Out
A quiet revolution is underway. Throughout organizations—and particularly inside advertising groups—staff are actively experimenting with AI instruments, driving innovation from the bottom up.
Fairly than viewing this motion as a risk, Brian Madden will share how leaders can embrace and channel this momentum to profit all the group.
He explains that many conventional firms are approaching AI solely as an IT challenge—erecting firewalls, implementing restrictions, and lacking the larger image. In actuality, AI needs to be approached as each a human sources and enterprise technique dialog.
“That is approach larger than IT,” he stated. “Deal with AI instruments such as you would deal with a coworker. In spite of everything, people have flaws too, so we give human staff guardrails. Take that infrastructure you utilize to handle people and apply it to your AI workforce too.”
In his session, Brian will discover sensible, actionable methods leaders can flip employee-led innovation into an enduring aggressive benefit.
Lesson Realized: AI Will Make Waves from the Backside Up
In Brian’s phrases:
“I strongly imagine the most important approach AI will have an effect on the overall world of data work will NOT be top-down, however slightly bottom-up.”
He goes on to clarify that whereas organizational releases of AI apps and instruments are nice, they won’t essentially change the best way groups function. As an alternative, massive shifts will come from the AI instruments that people use every day.
He likens this modification to an oncoming tsunami: “Everyone seems to be searching to sea anticipating a 200-foot wave, however they don’t understand the water is slowly rising up by means of the bottom they’re standing on.”
Wanting Forward: Actual Change Takes Time
Organizations are constructed on advanced techniques—individuals, processes, rules, coaching, workflows, and extra. Even probably the most highly effective AI device can’t overhaul a whole operation in a single day.
Whereas AI adoption is already taking place from the underside up, it’s going to take time for it to totally rise by means of the ranks and reshape how work will get accomplished.
“Each particular person should navigate the trail of studying one thing totally new,” Brian stated. “Folks couldn’t initially perceive a lightbulb once they solely had candles. The identical goes for AI. It’s essential to give grace to these staff who’re simply beginning to discover these instruments.”
As AI enters the office, persistence, help, and strategic steerage can be important for long-term, sustainable change.
Hyperlinks We Like
The 7-stage roadmap for human-AI collaboration in the workplace
On this weblog submit, Brian outlines a seven-stage framework for understanding how staff undertake AI, and the way these behaviors will reshape organizations over time.
EUCTECHDK Closing Keynote: The Future of Work in an AI-Native World
On this keynote, Brian argues that AI will combine into information work not by means of sci-fi interfaces, however through the use of the identical instruments as people (desktops, browsers, and apps). It’s a shift in mindset that many leaders haven’t but made.
To understand AI’s future impact, check out this playbook from 150 years ago
On this weblog submit, Brian attracts a strong analogy between at this time’s AI adoption and the electrification of factories. Identical to electrical energy didn’t rework business in a single day, AI would require a sequence of strategic adjustments. If you happen to assume AI is “only a quicker horse,” this submit may change your perspective.
Brian’s Session at MAICON
AI at Work: The Staff’ Revolution
Whereas many organizations deal with top-down company AI methods, a silent revolution is underway. Entrepreneurs are among the many staff independently discovering and integrating AI into their day by day duties, reshaping workflows with out formal directives. This session explores the grassroots motion of AI adoption, emphasizing how particular person staff have gotten unintentional innovators.
Madden will discover the phases of this evolution—from passive AI assistants to proactive brokers—and focus on the implications for organizational construction, safety, and management. Attendees will acquire insights into recognizing and harnessing this bottom-up transformation to allow their groups to do their finest work.
Key Takeaways:
- How bottom-up AI adoption is already reshaping workflows and tradition.
- Why formal “top-down” methods should embrace and construct on these grassroots efforts.
- Sensible steps leaders can take to show employee-driven innovation right into a aggressive benefit.
Preserve Up with Brian (and AI)
Need to continue to learn from Brian and keep forward of the curve with AI? Right here’s the place to observe alongside:
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising leaders and practitioners in search of to drive the following frontier of digital advertising transformation inside their organizations.
We’re excited to host our sixth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our business. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
