MAICON brings collectively prime visionaries and consultants within the discipline of AI throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should utilize at the moment, and a preview of their MAICON 2025 classes.
Christopher S. Penn is the Co-Founder and Chief Knowledge Scientist at Belief Insights, an internationally acknowledged thought chief in advertising and marketing analytics and AI. A bestselling writer and acclaimed speaker, Chris has formed 5 pivotal areas within the trade: the adoption of Google Analytics, data-driven advertising and marketing and PR, fashionable electronic mail advertising and marketing, advertising and marketing information science, and the combination of AI and machine studying into advertising and marketing technique.
Lengthy earlier than instruments like ChatGPT entered the scene, Chris started his AI journey in 2013, working with classical machine studying and creating customized software program. This early work laid the inspiration for co-founding Belief Insights in 2017 alongside his colleague Katie Robbert. Collectively, they’ve change into main voices in utilized advertising and marketing AI.
You might also know Chris because the co-host of the award-winning Advertising Over Espresso podcast.
At MAICON 2025, Chris and Katie will lead a hands-on workshop designed to assist entrepreneurs flip measurement into significant outcomes by the ability of AI.
Workshop Preview: Use AI to Ship Insights, Not Crunch Numbers
Chris emphasised: “Don’t let generative AI do math…ever.”
As an alternative, he recommends giving AI instruments the mathematics in its accomplished kind. However that doesn’t imply doing it by hand. There are literally thousands of free, high-quality efficiency libraries (like Google’s CoLab) that may be built-in into your workflow to deal with the heavy lifting.
As soon as these parts are in place, entrepreneurs can use generative AI to show uncooked information into centered experiences and detailed dashboards tailor-made to particular stakeholders—serving to overcome the information paralysis so many groups face.
Of their workshop, Chris and Katie will show precisely easy methods to construct this course of utilizing stay demos and sensible prompts.
Lesson Realized: AI Is Evolving Quicker Than You Suppose
AI applied sciences are evolving at an exponential fee, and being adopted even sooner than anticipated.
Chris pointed to ChatGPT for instance. In simply two years, the instrument has progressed from sometimes producing right solutions to outperforming human PhDs in virtually each discipline. He added that we’re doubling AI’s capability roughly each six months.
He defined:
“Each six months, it’s twice as succesful. So, if AI can’t do a activity at the moment, it would be capable of in simply six months.”
And we’re nonetheless solely scratching the floor. The broader implications of AI on industries and society stay largely unexplored. For entrepreneurs, the takeaway is evident: staying related means staying present with AI’s fast evolution.
Wanting Forward: The Smartest Funding Is In Your self
“We used to say that AI gained’t take your job,” stated Chris. “However with at the moment’s capabilities, they’re starting to erode entry-level work.”
This can be a robust impetus for professionals to ability as much as meet and exceed the anticipated outcomes of their job tasks. Understanding what AI instruments can do in your position makes it simpler to satisfy rising expectations and keep forward of the curve.
Chris’s recommendation? Now could be the time to “make investments closely in your self and your coaching if you wish to stay related, like going to the MAICON convention.”
Hyperlinks We Like
AI-Ready Marketing Strategy Kit
Overwhelmed by AI? Missing a transparent roadmap? This AI-Prepared Advertising Technique Equipment, constructed on Belief Insights’ confirmed frameworks, empowers you to attain measurable success.
Almost Timeless: 48 Foundation Principles of Generative AI
In Nearly Timeless, Penn offers the definitive playbook. Drawing on 18 months of in-the-trenches work and insights from hundreds of real-world questions, he distills the noise into 48 foundational ideas—sturdy psychological fashions that offer you a everlasting, strategic understanding of this transformative know-how.
Discover the panorama of generative AI, from one thing as small as optimizing your LinkedIn profile to detailed use circumstances and technique growth.
Chris & Katie’s Workshop at MAICON
From Information to Acts: How AI Turns Advertising Measurements Into Outcomes
This workshop immediately addresses advertising and marketing’s most pervasive problem: the limitless accumulation of analytics information that sits unused and fails to drive choices. Offered by TrustInsights.ai’s CEO Katie Robbert and Chief Knowledge Scientist Christopher Penn, this three-hour session transforms idle advertising and marketing information into actionable intelligence by generative AI methods. The workshop particularly targets entrepreneurs who acknowledge they’re gathering priceless measurement information, however battle to extract significant insights or implement modifications primarily based on what they’ve gathered. By leveraging generative AI, individuals will break by this information paralysis, dramatically accelerating analytics processes, whereas bettering output high quality.
Attendees will study to systematically activate information by figuring out which advertising and marketing metrics are appropriate for AI evaluation and which require supplementary instruments. The Belief Insights 5P framework offers a structured methodology that strikes individuals from information assortment to implementation by a sequence of outlined steps: defining ultimate buyer profiles, mapping AI-assisted buyer journeys, conducting complete SWOT analyses, creating channel-specific tactical plans, and creating detailed 90-day work plans.
Contributors achieve sensible expertise in producing advertising and marketing plans, creating data-driven methods, analyzing particular person channels, and conducting aggressive evaluation utilizing publicly out there info.
For optimum profit, attendees ought to have a fundamental understanding of generative AI instruments, entry to platforms like ChatGPT or Claude, and familiarity with spreadsheets and advertising and marketing analytics programs. Whereas pattern information might be offered, individuals are inspired to convey their very own advertising and marketing information to deal with particular organizational challenges.
This tool-agnostic workshop consists of ample time for questions and hands-on follow, making certain individuals go away with the boldness to right away apply generative AI to interrupt by information paralysis.
Hold Up with Chris (and AI)
Uncover extra assets from Chris, and keep up-to-date on the newest in his AI journey.
Be a part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising and marketing leaders and practitioners looking for to drive the subsequent frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade. Be a part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
