MAICON brings collectively high visionaries and consultants within the area of AI throughout a three-day convention full of actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should utilize at this time, and a preview of their MAICON 2025 periods.
Pam Boiros, Chief Advertising Officer at her agency Bridge Marketing Advisors, is a driving drive in Boston’s advertising and marketing AI group. She’s additionally the founding father of Marketing AI Jump Start, an AI upskilling program, and the co-founder of Women Applying AI.
Earlier than diving into AI, Pam served as CMO at meQuilibrium, Skillsoft, and different main tech companies. Her AI journey started in late 2022, when a teammate casually talked about ChatGPT at a vacation gathering. On the subway trip residence, she examined her first immediate—and that second sparked a metamorphosis.
All through 2023, Pam immersed herself in AI, in the end making the choice to shift her profession solely in that path. In 2024, she repositioned Bridge Advertising Advisors to concentrate on serving AI-forward B2B software program suppliers and started taking AI-related programs at MIT.
Catch Pam at MAICON, the place she’ll share find out how to reframe your staff’s method to AI adoption.
Session Preview: Reframe Enterprise Challenges as AI Gasoline
AI’s prospects are countless, however with out focus, it’s simple to waste time on scattered experiments. Pam’s method begins with pinpointing essentially the most essential enterprise challenges and utilizing them as a springboard for AI innovation.
“Issues are AI gas,” she stated. “This session will present attendees find out how to articulate issues with context so AI instruments can optimally be used to supply options.”
Pam will stroll attendees by means of The Kendall Framework, a structured methodology to reframe challenges, prioritize alternatives, and switch AI right into a strategic benefit. You’ll depart with a transparent, actionable plan to harness your AI instruments for measurable affect.
Lesson Realized: AI Is a Staff Sport
Experimenting with AI can really feel isolating, however in actuality, going it alone limits what’s potential.
“AI is a staff sport,” stated Pam. “Downside definition, context gathering, and use case growth are all extra highly effective when various factors of view are thought-about.”
That perception impressed her to launch the Advertising AI Soar Begin initiative as a collaborative coaching expertise. Over time, she’s seen how staff members are “impressed to leap in” once they witness colleagues reaching outcomes with AI.
Her recommendation in your subsequent undertaking: begin with a shared query like, “How may we…?” and see the place it takes you.
Wanting Forward: Navigating the Highs and Lows of AI Adoption
Over the following decade, AI adoption is more likely to deliver each exceptional breakthroughs and tough challenges for people and companies alike. Pam foresees inspiring success tales alongside cautionary tales that reveal AI’s darker facet.
“All of us who’re main the cost for AI literacy have to additionally take a stand to make sure AI is a internet constructive for humanity and society in any respect ranges,” she stated.
Hyperlinks We Like
Humans are the Stewards of a Brand’s Soul: 5 Tips to Stay Authentic while using AI in Marketing
AI is remodeling advertising and marketing with pace, effectivity, and scalability, however overreliance can erode authenticity, engagement, and belief. As AI instruments turn out to be integral to content material creation and knowledge evaluation, holding people within the loop is important. On this article, Pam shares 5 tricks to combine AI into your advertising and marketing whereas preserving a real, human contact.
[Podcast] The Future of AI in Marketing: How Smart Teams Are Upskilling Now on the Revenue Boost Podcast
Tune into the Income Enhance podcast to listen to Pam’s perspective on a team-based method to AI ability growth.
[Video] Scaling AI: Build your own custom GenAI Engine in three easy steps with Pam Boiros
On this video, discover ways to construct a customized GenAI engine that enhances staff effectivity, creativity, and competitiveness, with out compromising model identification. Pam famous that this demo is extraordinarily useful to understand easy use circumstances as you get began.
Pam’s Session at MAICON
The Downside-First Strategy to AI Adoption
It is clear that AI can revolutionize the way in which companies function, however many battle to maneuver past scattered experiments. The important thing to unlocking AI’s true potential? Begin with issues. This session will introduce The Kendall Framework, a structured method to figuring out and prioritizing AI alternatives by specializing in the actual challenges that matter most to your group.
Leveraging time-tested methodologies, you’ll discover ways to body issues in a method that reveals actionable AI methods. Uncover why issues are AI gas, how context drives significant outcomes, and the way structured problem-solving can pave the way in which for innovation.
Go away this session outfitted with sensible insights and actionable steps to maneuver from random acts of AI to a transparent, strategic path for progress. Whether or not you’re new to AI or looking for higher methods to use it, this session will present you find out how to articulate issues with context so AI instruments can optimally be used to supply options.
Preserve Up with Pam (and AI)
Observe together with Pam’s AI exploration, and discover her work:
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising and marketing leaders and practitioners looking for to drive the following frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
