MAICON brings collectively prime visionaries and specialists within the discipline of AI throughout a three-day convention filled with actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should use immediately, and a preview of their MAICON 2025 classes.
Bridget McCormack is the President and CEO of the American Arbitration Affiliation-Worldwide Centre for Dispute Decision® (AAA-ICDR®), the world’s main supplier of other dispute decision companies.
Her profession started in legislation and public service, spanning greater than 12 years on the Michigan Supreme Court docket, first as a Justice after which as Chief Justice. All through her tenure, she embraced innovation as a “device for justice, whether or not by constructing problem-solving courts, modernizing indigent protection, or pioneering distant courtroom techniques nicely earlier than the pandemic pressured the difficulty.”
In 2023, Bridget took on a brand new problem because the CEO on the AAA: main its technological transformation. She adopted an “all-in strategy to AI,” encouraging everybody throughout the group to experiment with rising instruments. That mindset has since fueled the creation of next-generation dispute decision companies, utilizing AI to dramatically broaden entry to truthful, clear, and efficient battle decision.
As she explains, “My function as a thought chief in AI doesn’t come from a technical background. It comes from main with objective, from asking how this expertise can serve justice, and from serving to others, particularly in fields akin to legislation and nonprofit management, interact with AI in brave, moral, and transformative methods. For me, AI permits us to reimagine what’s doable after we lead with imaginative and prescient.”
At MAICON, Bridget will share how organizations can defend their artistic belongings in immediately’s complicated mental property panorama.
Session Preview: AI, IP, and the Way forward for Artistic Safety
Bridget might be joined by Jen Leonard, Founder & Principal of Artistic Attorneys, for a dynamic fireplace chat on the fast-changing authorized panorama of AI. Collectively, they’ll discover the evolving frameworks round mental property within the period of generative AI.
“The legislation is slow-moving, risk-averse, and infrequently a blunt instrument,” Bridget mentioned. “AI, then again, is a creativity magnifier.
“How can individuals and companies constructing a future with AI defend their creations, given the present IP panorama?”
Anticipate to depart the session with a transparent understanding of immediately’s IP challenges and alternatives in relation to AI, together with a sensible framework for setting guardrails that defend innovation with out limiting it.
Lesson(s) Realized: Unlocking AI’s True Worth
Too typically, AI is considered solely as a profession risk or a shortcut for fast duties. Bridget highlighted a extra nuanced actuality: “AI, when thoughtfully built-in, has the potential to radically enhance entry to justice, streamline complicated processes, and permit professionals to give attention to judgment, empathy, and creativity.”
She emphasised that AI’s best promise isn’t in automating work we already know how one can do. As a substitute, its true worth lies “in reshaping what we’re able to doing collectively—with integrity, effectivity, and much better attain.”
Wanting Forward: That is the Management Second of Our Time
“AI goes to show whether or not your management is performative or actual,” Bridget mentioned.
She sees this second as a chance for leaders to lean into the unknown—investing in studying, making selections rooted in values, and resisting the temptation to chase velocity or financial savings in any respect prices.
“The organizations that thrive received’t be those with probably the most AI instruments, however moderately those with probably the most brave leaders,” she mentioned.
“Leaders who perceive that accountable AI isn’t about slowing down innovation, it’s about steering it. So should you’re ready on the sidelines for another person to determine it out, you’re already behind.
“That is the management second of our time.”
Hyperlinks We Like
AI and the Future of Law Podcast
AI and the Way forward for Regulation is your important podcast for understanding how synthetic intelligence is revolutionizing the authorized business. Hosted by each Bridget McCormack and Jen Leonard, this present explores the intersection of AI and authorized observe with among the most revolutionary thinkers within the discipline.
Bonus: Bridget and Jen might be dropping episodes all through the autumn season that instantly relate to their dialogue at MAICON. Tune in to get a preview of their pondering and are available to their session ready with questions!
Building a Law Firm AI Strategy
Developed in collaboration with Jen’s firm, Artistic Attorneys, this program leverages the American Arbitration Affiliation’s (AAA®) AI transformation journey as a real-world case examine, providing contributors the instruments and insights wanted to drive innovation, improve effectivity, higher serve purchasers, and keep aggressive in a quickly evolving business.
Hosted by Brigdet and Legally Disrupted’s Zach Abramowitz, this podcast focuses on the methods AI is reworking legislation, authorized operations, and dispute decision. It options leaders in authorized tech, futurists, and specialists in dispute decision. Tune in to listen to daring talks on expertise, legislation, and what’s subsequent.
Bridget’s Session at MAICON
AI, IP, and Alternative: Navigating Authorized Change to Gas Innovation
As generative AI quickly transforms industries, the authorized frameworks surrounding mental property are evolving simply as shortly—introducing each new challenges and important alternatives for organizations that depend on content material, branding, and inventive belongings.
On this dynamic fireplace chat, Bridget McCormack, President & CEO of the American Arbitration Affiliation, joins authorized innovation strategist Jen Leonard to discover how companies can navigate the shifting mental property panorama whereas leveraging AI’s potential for innovation.
Jen and Bridget will unpack the most recent authorized and regulatory developments tied to generative AI and IP, together with landmark courtroom circumstances, legislative actions, and rising finest practices. Drawing on Bridget’s management on the AAA, they’ll study how organizations can reply to those modifications—not simply to stay compliant, however to rethink operations and emerge stronger in an AI-driven world.
Advertising and marketing professionals, like their authorized and enterprise counterparts, should now grapple with complicated questions:
- Who owns content material generated by AI?
- How can corporations defend model identification when AI fashions can mimic established kinds and voices?
- And what proactive methods can mitigate danger whereas unlocking artistic potential?
This session presents actionable insights for turning authorized ambiguity into strategic benefit—whether or not you are main a model, growing advertising and marketing campaigns, or constructing AI-powered options.
Retaining Up with Bridget (and AI)
Interested in the place AI is heading subsequent and the way it’s reshaping management, justice, and innovation? Sustain with Bridget’s work and insights:
Be a part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising and marketing leaders and practitioners looking for to drive the subsequent frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our business. Be a part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
