MAICON brings collectively high visionaries and specialists within the area of AI throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you need to use in the present day, and a preview of their MAICON 2025 classes.
Paul Roetzer has spent his profession on the intersection of promoting and innovation, at all times asking, “What’s subsequent?” You would possibly know him because the co-host of The Artificial Intelligence Show, the co-author of Advertising and marketing Synthetic Intelligence, or the visionary behind this Marketing AI Conference (MAICON).
What started as an experiment inside his former company, as a easy weblog and publication, has since grown into the Marketing AI Institute, a world hub for AI schooling with greater than 100,000 subscribers. Alongside the best way, Paul has launched groundbreaking initiatives, together with the AI Literacy Challenge and AI Academy 3.0, beneath the Institute’s dad or mum firm, SmarterX.
At MAICON, Paul will share his perspective on the way forward for work, difficult us to rethink creativity, productiveness, and what it actually means to thrive within the age of AI.
Session Preview: Put together for Your Personal “Move37” Second
In 2016, Google’s AlphaGo surprised the world by defeating champion Lee Sedol within the historical sport of Go, a match remembered for the surprising brilliance of “Transfer 37.” In that second, Sedol realized one thing profound: AI had surpassed even his most inventive instincts.
Paul believes every of us will quickly face our personal “Transfer 37” second at work.
“It is likely to be micro-moments, like AI that may write higher or create extra participating paintings,” he stated. “Regardless, there’s a cheap probability you are going to have that second the place you understand AI will do this factor higher.
“So, we have to put together for this second and be optimistic about what we will do from there.”
Our response should not be to worry these moments, however to arrange for them by exploring in the present day’s fashions, understanding what’s on the horizon, and reframing what it means to be human in an AI-powered world. The important thing, Paul believes, is optimism.
In his session, Paul will information us via this journey, providing not solely sensible insights but additionally a recent perspective on creativity, productiveness, and function.
Lesson(s) Discovered: AI’s Untapped Potential
AI is able to excess of most individuals understand.
“Many professionals nonetheless don’t totally grasp how AI can sort out deep analysis and sophisticated problem-solving,” Paul stated. “Due to this, many professionals aren’t ready for, or perceive, what is actually potential.
“When you do, it’ll change your whole perspective on the way forward for work.”
AI shouldn’t simply affect your profession choices; it also needs to form how you consider hiring and workforce planning. In any case, how will you make the best “folks” choices for those who don’t perceive what AI can already do?
Wanting Forward: AI Disruption is Coming
“AI goes to be far more disruptive than most individuals perceive or wish to imagine,” Paul stated.
He defined that leaders who already are making use of AI could have a giant benefit, and those that refuse to embrace it’ll expertise a interval of intense disruption.
The massive frontier fashions are starting to take motion. For instance, OpenAI is responding to this variation via the launch of its AI hiring platform, scheduled to return to {the marketplace} in 2026.
Paul notes that the modifications forward may be unnerving, however in addition they provide a giant alternative for professionals to rethink careers, pivot into new alternatives, and reimagine what’s potential for themselves.
Hyperlinks We Like
[The AI Show Episode 141]: Road to AGI and Beyond
Within the premiere episode of The Street to AGI collection, Paul explores why Synthetic Common Intelligence (AGI) may very well be simply across the nook, why its definition retains evolving, and the way leaders can prepare for main disruption… prior to anticipated. Take a look at the episode, together with present notes and the total transcript.
AI Academy: Accelerate AI Mastery
Upskill your groups with curated studying journeys throughout our course collection (AI Fundamentals, Piloting AI, and Scaling AI), plus our all-new AI for Departments and AI for Industries collections. Keep present with ongoing applications just like the Gen AI App Sequence and AI Stay. From real-world functions to hands-on instruments, you’ll drive measurable outcomes and earn certificates that showcase AI readiness and strategic management, empowering you to be the change agent. Somebody who can scale information and confidence throughout your group.
Paul’s Session at MAICON
The Transfer 37 Second for Data Employees
In 2016, Google’s AlphaGo AI system defeated the world Go champion, Lee Sedol, in a surprising exhibition that turned on what turned referred to as “Transfer 37.” It was at this second Sedol realized the machine had surpassed his personal skills, proven true creativity, and remodeled the 4,000-year-old sport.
What Sedol skilled in Go—his “Transfer 37”—is coming for each information employee, in each business.
AI is on a near-term path to surpass the common human at most cognitive duties. And plenty of AI researchers, together with some leaders of Google DeepMind, imagine AI methods will obtain superhuman ranges in any respect cognitive duties (i.e. higher than the perfect people) by the top of the last decade.
What does this truly imply for the way forward for work?
On this session, AI writer, podcaster, and entrepreneur Paul Roetzer explores the present capabilities of AI fashions, previews the potential AI developments on the horizon, and shares what we will be taught from the notorious “Transfer 37.”
This session will ship invaluable views and supply hope and inspiration as we reimagine the way forward for work, creativity, and human function.
Preserve Up with Paul (and AI)
Keep impressed and observe together with Paul’s AI journey:
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising leaders and practitioners looking for to drive the following frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our business. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
