MAICON brings collectively prime visionaries and consultants within the area of AI throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you need to use in the present day, and a preview of their MAICON 2025 classes.
Jen Taylor has spent her profession centered on constructing and retaining audiences, beginning with nonprofit theater at Signature in New York, then the Summer time Play Pageant at The Public, and later Broadway with AKA Promoting.
For the previous decade, she’s been deep within the digital world, main viewers progress at A+E Networks and serving to launch streaming platforms throughout each subscription and ad-supported fashions.
At the moment, Jen is the Director of AI Technique & Integration at Capability Interactive, the place she helps arts and tradition organizations undertake AI in ways in which serve their mission.
Her personal journey with AI began at a convention, when she heard the phrase: “AI gained’t change you. The particular person utilizing AI will.” That line caught. She went residence, constructed a presentation for her advertising staff, and started experimenting with e-mail tone, increasing brainstorms, pressure-testing campaigns, and extra. Quickly, she was diving deeper: listening to The Synthetic Intelligence Present, taking programs, becoming a member of communities, even constructing her personal instruments.
“I found that combining my advertising experience with AI wasn’t simply additive, it was transformational,” she mentioned. “It helped me transfer quicker, with clearer considering and extra strategic affect.”
At MAICON, Jen will share how she’s utilizing AI not simply to execute duties, however as the final word thought accomplice.
Session Preview: Promote AI from Producer to Strategist
AI isn’t changing entrepreneurs; it’s increasing their capability to suppose greater and act extra strategically.
Jen invitations entrepreneurs to reframe the best way they see their AI instruments. As a substitute of treating AI as simply an execution assistant, she’ll present you elevate it into a real enterprise strategist.
Throughout her session, Jen will display precisely how she promoted her AI instruments from producer to the final word enterprise strategist.
“I’m not going to let you know what AI may do; I’m going to point out you what I’ve really achieved,” she mentioned. “From utilizing AI to put in writing an app transient, to drafting a primary move of authorized suggestions, to “vibe-coding” a touchdown web page, I’ll stroll by particular, replicable examples of how AI grew to become a robust strategic thought accomplice in my work.”
You’ll stroll away with sensible, real-world purposes that can encourage you to make use of AI not only for effectivity, however for technique and affect.
Lesson(s) Discovered: Prime 3 Mindset Shifts
Jen couldn’t choose only one, so she shared her prime three classes realized:
- AI expands your perspective. It’s not nearly saving time. “It challenges my assumptions and sharpens my readability,” she mentioned.
- Higher prompts imply higher outcomes. Imprecise, generic inputs produce bland outcomes. “However while you deliver nuance, specificity, and a viewpoint, AI may help electrify your concepts,” Suppose collaborator, not ghostwriter.
- The primary reply isn’t the end line. The truth is, Jen sees it as the start line. “The true energy comes while you ask for various views, discover edge instances, or problem its logic. AI is simply as helpful as you might be curious.”
Wanting Forward: Experience Leads, and AI Follows
Deep subject material experience will solely develop extra worthwhile within the years forward. Jen believes essentially the most profitable consultants will “pair deep subject material information with considerate AI use, figuring out when to outsource and when to guide.”
Her recommendation is to let your experience drive your use of AI, fairly than being guided by it within the mistaken route.
She added:
“Keep sharp in your area, and study to see AI not simply as a instrument for pace, however as a accomplice in perspective. It could unlock new methods of considering, if you happen to let it.”
Hyperlinks We Like
Intro to AI for Arts & Culture Marketers
The humanities sector is usually understaffed, underfunded, and late to undertake new tech, but it has a lot to achieve from AI. This webinar demystifies the panorama, reveals accessible entry factors, and empowers groups to begin small and good.
Jen Taylor on Building AI Strategy That Serves Your Mission
AI is reshaping work, however what does that imply for arts and tradition? Jen shares insights from 100+ arts leaders on curiosity, warning, and alternative. In dialog with Monica Holt of the CI to Eye podcast, she explores how AI can save time, assist mission-driven insurance policies, and amplify (not change) human creativity.
Capacity Interactive’s AI Toolkit for Arts Marketers
This toolkit consists of ten ready-to-use instruments, inbuilt ChatGPT, that remedy widespread advertising challenges from topic line writing to viewers insights. It’s a quick, accessible manner for arts and tradition entrepreneurs to construct AI fluency with no main funding.
Jen’s Session at MAICON
Past Automation: How AI Grew to become My Final Thought Accomplice for Enterprise Technique
Most entrepreneurs view AI primarily as a instrument for execution—producing content material, optimizing advertisements, or analyzing knowledge. However what if AI may very well be greater than that? What if it may function a strategic thought accomplice—one which helps us suppose extra clearly, validate concepts, and refine high-level choices?
On this session, Jen Taylor will share how she used AI to assist form the go-to-market technique, enterprise mannequin, and positioning for a startup—not because the founder, however as a strategic collaborator working alongside management. By way of real-world examples, she is going to display how AI can be utilized to:
- Validate enterprise fashions and income streams earlier than launch
- Strain-test positioning and viewers concentrating on utilizing AI-driven insights
- Develop investor narratives and strategic storytelling powered by AI
This session isn’t about AI changing entrepreneurs; it’s about empowering entrepreneurs to suppose greater, smarter, and extra strategically. For many who’ve used AI primarily for execution, this discuss affords a compelling new perspective on its potential as a high-value accomplice in decision-making.
Preserve Up with Jen (and AI)
Need to continue learning from Jen and keep on prime of her newest insights?
Be a part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising leaders and practitioners in search of to drive the following frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our trade. Be a part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
