MAICON brings collectively prime visionaries and specialists within the subject of AI, throughout a three-day convention full of actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should utilize as we speak, and a preview of their MAICON 2025 periods.
From the early days of content material advertising to the rise of inbound, automation, and now generative AI, Taylor Radey has labored on the intersection of technique, know-how, and alter administration for over 15 years. Throughout her time at PR 20/20 (HubSpot’s first company associate), she noticed the launch of the Advertising AI Institute firsthand.
She stated, “It was a 2021 weblog publish written by Mike Kaput—a evaluate of Hyperwrite, titled ‘AI Wrote a 650-Word Blog Post For Me‘—that modified all the things. I noticed then that generative AI was at a tipping level, lastly highly effective sufficient and cost-effective sufficient for the common enterprise.”
Taylor instantly began experimenting and labored with shoppers to pilot AI instruments for content material creation. As we speak, by way of her firm Randall Pine, she helps small to mid-sized companies undertake AI, optimize workflows, and embrace all of the change that comes with it.
Session Preview: Create Actionable Workflows with AI
As we speak, we see common AI-generated content material in all places—summaries, finest practices, social media posts, and so forth. The important thing to rising above it? Faucet into what makes your model completely different.
“That’s your experience, your lived expertise, and your voice,” Taylor stated.
Throughout her session, she’s going to give you the instruments you want (i.e., the toolkit) to seize material experience and the know-how to remodel that experience into usable information (assume: themes, campaigns, and messaging guides).
Utilizing instruments like customized GPTs and NotebookLM, you’ll depart her session with “at the least one workflow you may put into observe instantly—and a complete new method to consider what makes your advertising uniquely worthwhile.”
Lesson Realized: Don’t Dilute Your Work—Deepen It
Many see AI as a device to do issues quicker, double your output, and in the end put in much less effort. And whereas it completely may help you do these issues, you’re simply scratching the floor.
Taylor identified that the deeper alternative lies in doing higher work.
So as a substitute of dashing the method, she encourages entrepreneurs to make use of AI instruments thoughtfully to degree up the standard of your pondering and general power of methods and content material.
In her phrases:
“Deliver collectively the most effective of AI with the most effective of you. Don’t dilute your work—deepen it.”
Wanting Forward: Companies Will Embrace an AI-First Mindset
Companies are caught within the license-purchasing part of AI adoption. Taylor hopes that extra groups won’t solely purchase the instruments, however provide the precise coaching, help, and permissions to make a real affect.
“I wish to see extra companies embrace an AI-first mindset—the place utilizing AI isn’t additional work, however simply how the work will get performed.”
Past enterprise use, she thinks particular person use will speed up too. Because of extra user-friendly interfaces, equivalent to voice-enabled prompting, AI is beginning to really feel extra like a teammate and fewer intimidating.
She added:
“We’re going to see AI that feels extra helpful and extra built-in into how we dwell and work, particularly for analysis, decision-making, and inventive collaboration. The query is whether or not organizations will meet up with how their groups are already utilizing it.”
Hyperlinks We Like
AI Advice for Service Businesses
Taylor’s latest weblog publish captures the core message behind her MAICON session: that AI is democratizing entry to information, and in doing so, it’s commoditizing a lot of what entrepreneurs and repair suppliers have historically supplied.
And on prime of this, when firms over-optimize for effectivity, they danger changing into indistinguishable from each other — AI-powered groups simply churning out the statistical common of selling, gross sales, and repair.
What stays worthwhile (and irreplaceable) is lived expertise, deep experience, and hard-won instinct. This text outlines how firms can double down on their distinctive insights by turning inward, mining your workforce’s lived expertise, deep experience, and judgment, and remodel them into their most useful belongings.
Use the 5×5 AI Framework to uncover AI use cases in business
That is considered one of Taylor’s favourite assets, particularly for people and groups who really feel overwhelmed or caught. The 5×5 technique simplifies all the things: it helps individuals look at their day-to-day duties and shortly establish new alternatives to leverage AI.
She famous that her prompt library and AI policy templates are much more well-liked, however that the 5×5 template is a hidden gem.
5 Stages of AI Adoption: Your 2025 AI Playbook
This piece is written with workforce leaders and inside champions in thoughts. It breaks down what every stage of adoption appears to be like like, the indicators you’re caught, what to give attention to, and easy methods to progress.
Taylor stated, “I created this publish to provide construction to what usually looks like a messy, nonlinear journey. Groups can use this as a roadmap to set expectations, talk internally, and prioritize subsequent steps.”
Taylor’s Session at MAICON
Experience, Squared: The AI Toolkit for B2B Advertising Groups
As AI goes mainstream, companies face a selection: mix in or stand out. And the best way to be irreplaceable? Scale what you do finest.
On this tactical, fast-paced session, you’ll discover ways to use AI to doc, systematize, and scale your experience—from thought management to area experience to technique. Whether or not you’re operating an company or main a advertising workforce, you’ll stroll away with ready-to-use instruments, templates, and use instances that assist you to work smarter with out compromising what makes you nice.
That includes deep dives into 5 real-world workflows utilizing main instruments like Google’s NotebookLM, ChatGPT customized GPTs, and extra, you’ll see precisely easy methods to:
- Seize your workforce’s proprietary information and processes
- Construct AI workflows that multiply your output
- Flip experience into scalable content material, choices, and campaigns
- Keep away from the “commodity entice” through the use of AI to deepen—not dilute—your work
You’ll depart with a handful of examples you may apply instantly, and at the least one workflow you’ll wish to steal earlier than the session ends.
Hold Up with Taylor (and AI)
Observe and join with Taylor on LinkedIn. Under are further assets from Taylor for those who like what you’ve learn thus far.
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising leaders and practitioners in search of to drive the subsequent frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade. Be part of us Oct. 14-16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout for $100 off your registration!
