MAICON brings collectively prime visionaries and specialists within the subject of AI throughout a three-day convention filled with actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you need to use at this time, and a preview of their MAICON 2025 classes.
Wil Reynolds is the Founder and CEO of Seer Interactive. He’s additionally a globally acknowledged thought chief in search engine optimization and digital advertising, in addition to a devoted philanthropist.
In 2002, after his boss refused to let him volunteer throughout lunch breaks, Wil launched Seer with a mission: construct an organization that drives success not only for shoppers, however for communities too.
Since then, he’s spoken at 100+ conferences world wide, been featured in 40+ publications, and joined 30+ podcasts. Wil is becoming a member of us at MAICON 2025 to debate the way forward for search engine optimization. Hold studying for a preview of his session and insights into how he’s fascinated by search, belief, and AI.
Session Preview: A New Sort of Search Technique
Generative AI is reshaping how individuals search, and the place they search. Counting on Google alone is not sufficient.
Throughout Wil’s session, he’ll provide a transparent roadmap to assist transition your model from a standard search technique to at least one that embraces AI-powered discovery.
As Wil explains:
“As a substitute of us speaking about methods to measure the gradual drop in search site visitors over time, I’ll problem individuals to suppose by means of what would occur if search site visitors went to zero tomorrow, and you continue to needed to hit your objectives. The place would you begin?”
In any case, individuals aren’t asking fewer questions; they’re merely asking them in additional locations. AI instruments like ChatGPT, Claude, and Gemini are rapidly turning into go-to sources. Wil has efficiently led his company by means of this transitory time—pivoting his company to repeatedly develop income at the same time as site visitors declined.
You’ll stroll away from this session with a contemporary perspective on the dangers of sticking with outdated search methods, and a sensible framework for utilizing AI to remain discoverable.
Lesson Discovered: Undertake the Document-All the pieces Mindset
Many are trying to find the one AI software that has all of the solutions. However the true alternative lies in higher understanding the instruments (and knowledge) you have already got.
He explains:
“It does not matter that we will have instruments that may assist us construct content material and all of these issues should you’ve by no means codified your thought course of after which persistently replace it as you get new inputs and be taught extra.”
His resolution: embrace the “‘document the whole lot’ mindset.”
By documenting your insights, frameworks, and evolving views, you give AI instruments the context they should generate content material that’s actually aligned together with your pondering. The extra readability and consistency you present, the extra worth you’ll get in return.
Trying Forward: Solely the Most Reliable Content material Will Stand Out
“We live in a world the place everybody goes to have generic content material,” says Wil.
So if we’re all offering comparable solutions, what’s the differentiator? In keeping with Wil, it’s belief.
And to earn that belief, Wil doubles down on the “document the whole lot” mindset. The extra high-quality content material you feed AI, the extra on-brand the outputs turn into. For instance, add your final 15 shows and ask your AI software to use these rules. The consequence? Content material that sounds such as you, not a template.
“One of many massive issues I wish to present [at MAICON] is methods to begin to perceive the trustworthiness of your content material and methods to search for indicators that let you know that sure content material is extremely prone to be referenced by massive language fashions,” stated Wil.
In any case, “individuals received’t go to spam factories for solutions.”
Hyperlinks We Like
Google AI Mode Gamed by Bad Listicles
Wil breaks down a long-running AI question experiment that continues to floor disappointing outcomes—usually dominated by shallow listicles. He shares sensible suggestions for evaluating your individual content material’s high quality, plus a free template that can assist you spot (and keep away from) comparable pitfalls.
Wil explores how ChatGPT’s reminiscence function shapes the responses it provides, and why understanding what it remembers (and forgets) is crucial for getting extra correct, constant solutions.
Wil’s Session at MAICON
AI and the Way forward for search engine optimization
The foundations of search are altering—quick. Whereas search engine optimization specialists insist that optimizing for Google is sufficient, that recommendation is more and more outdated. Search engines like google are cluttered and stuffed with friction. Generative AI is eliminating that friction by delivering instantaneous, contextually related solutions—no pop-ups, no paid advert traps, no clicking by means of eight websites to get what you want.
This session breaks down why relying solely on Google is not a profitable technique—and what it is best to do as an alternative. You’ll get a transparent roadmap to assist your model transition from conventional search to Generative AI discovery.
Key matters embody:
- How briskly your prospects are shifting from Google to Generative AI—and methods to sustain
- When and the place rating on Google nonetheless issues
- Which kinds of search queries are not winnable—and why
- What metrics to trace for Generative AI visibility and efficiency
- The three kinds of AI serps and methods to optimize in another way for every
- Why the long run lies in genuine intelligence—and the way AI can energy long-term success by means of natural social
Whether or not you are in search engine optimization, content material, or advertising technique, this session will assist you rethink how your model reveals up in a world the place AI is the entrance door to discovery.
Hold Up with Wil (and AI)
Sustain with Wil’s as he explores the evolving world of AI and advertising:
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising leaders and practitioners in search of to drive the following frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our business. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
