MAICON brings collectively high visionaries and specialists within the subject of AI throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you should use at this time, and a preview of their MAICON 2025 classes.
Andy Crestodina is the Co-founder & CMO of Orbit Media Studios, an award-winning company targeted on net growth and optimization. Andy spent a long time mastering the artwork of digital advertising and marketing by hand, from website positioning and content material advertising and marketing to knowledge evaluation and conversion optimization.
So in the course of the rise of AI, he wasn’t ranging from scratch. Andy started the period armed with 500+ articles, 100+ movies, dozens of shows, and a e book detailing many sides of promoting strategies. It was an ideal launchpad to show confirmed content material into highly effective prompts and automations.
“It’s like a brand new land was found and I already had a fleet of ships,” Andy mentioned.
However as he, like many entrepreneurs, seen content material ageing sooner than ever, he turned to AI not simply to repurpose—however to remain related. At present, Andy makes use of AI to maintain his work sharp, present, and scalable in a quickly altering digital world.
Preserve studying to see how Andy leverages AI automations to make his content material work more durable, and last more.
Session Preview: Customized GPTs, Your New Secret Weapon
Should you’re nonetheless counting on one-off or reusable prompts to get outcomes with AI, you are not alone. Many entrepreneurs are. However there’s a extra highly effective technique to scale your affect.
After numerous hours of testing and refinement, Andy Crestodina has developed methods to construct automations for advertising and marketing efficiency. Sure, they’re CustomGPTs, however the directions are transportable. You could possibly make them into Gemini Gems or Claude Initiatives. It’s all the identical thought.
“Customized GPTs could be designed to create deliverables or do evaluation and technique,” he mentioned. “They are often shared with the world, or be your inner secret weapon.”
There are principally two sorts of customGPTs:
- Instruments: GPTs fine-tuned to carry out a single particular process
- Coaches: GPTs constructed to supply enter, give recommendation, present a standpoint
In both case, these are a step above reusable prompts, however nonetheless a step under autonomous AI brokers. Typically, they are often constructed to mix prompts in a multi-step course of:
Andy added:
“Finally, all of us be taught that AI abilities and strategies evolve from one-shot prompts to reusable prompts to automations to semi-independent brokers.”
On this session, you’ll be taught precisely how Andy builds and customizes GPTs, from preliminary thought to a completely functioning instrument, so you may create your individual AI belongings that drive outcomes at scale.
Lesson Realized: AI Is Higher At Writing Prompts Than You Are
“That is the large unlock: First, you understand that each immediate you’ve ever written was only a draft, and that AI can enhance that draft,” mentioned Andy.
It’s a giant mindset shift. As an alternative of treating prompts as one-and-done instructions, see them as beginning factors or uncooked materials that AI might help you refine into high-performing instruments. As soon as perfected, these prompts could be reused, scaled, and even embedded into bigger workflows.
Andy takes it a step additional: each step in your advertising and marketing or evaluation course of could be supported by a related immediate, which may then be became an automation or developed into a robust AI agent.
“Now you are an AI course of engineer,” he mentioned. “Now you’re the boss of a small crew of AI brokers.”
Wanting Forward: Focus On the Instruments That Create the Deliverables
As AI continues to automate guide duties, many predict advertising and marketing groups will shrink. Andy Crestodina doesn’t disagree—however he sees it as a chance, not a menace.
This interprets to retraining, rethinking your position, and reframing what it means to be a creator.
“Shift the enjoyment of creation from creating deliverables to creating the instruments that create the deliverables,” he mentioned.
Hyperlinks We Like
How to Use AI to Optimize Your Website for Lead Generation
On this video, Andy overviews find out how to leverage AI to enhance your web site’s service and product pages. Scroll right down to the outline for timestamps and particular matters of curiosity.
Lead Generation 101: How to Increase Conversion Rates on Your B2B Website
Seeking to create a high-converting touchdown web page? Look no additional. This text outlines all the important thing parts you want to incorporate, together with a pattern wireframe.
The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers
On this weblog publish, Andy outlines 20 particular prompts grouped by classes: AI for analysis and personas, AI for content material advertising and marketing, AI for website positioning, AI for social media, AI for lead era, and AI for GA4 evaluation. You’ll need to bookmark this one!
Andy’s Session at MAICON
Higher Than Prompts: Tips on how to Construct Customized GPTs for Entrepreneurs
As entrepreneurs discover the potential of generative AI, many rapidly uncover the restrictions of utilizing easy prompts in instruments like ChatGPT. Whereas useful, prompts alone fall quick when tackling advanced or repeatable advertising and marketing duties that demand nuance, consistency, and context.
Enter Customized GPTs—tailor-made AI instruments inside ChatGPT that mix reminiscence, directions, and uploaded knowledge to ship extra structured, repeatable outcomes. These superior AI automations allow entrepreneurs to streamline workflows, improve high quality, and drive scalable outcomes with out counting on one-off prompts.
On this session, Andy Crestodina, Co-Founder and CMO of Orbit Media, will information you thru find out how to construct two sensible kinds of Customized GPTs:
- The “Maker” GPT – Produces brand-consistent, high-quality advertising and marketing content material.
- The “Analyzer” GPT – Handles audits, evaluations, and analysis with consistency and pace.
These are customized little instruments that sit one step above prompts and one step under brokers. When you’ve got wonderful reusable prompts, however you are still copying and pasting them manually, you are prepared for this session.
Preserve Up with Andy (and AI)
Need extra insights from Andy? Observe him on LinkedIn and discover further sources from Orbit Media Studios under.
About Orbit Media Studios
Orbit Media Studios is a digital company targeted on net growth and web site optimization for midsize B2B manufacturers. Orbit’s award-winning crew drives lead era for firms throughout many industries together with banking/finance, manufacturing, increased training and tech corporations. Their crew is 100% in-house and tremendous good folks to work with.
Be a part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising and marketing leaders and practitioners looking for to drive the subsequent frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our trade. Be a part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
