MAICON brings collectively high visionaries and specialists within the subject of AI throughout a three-day convention filled with actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should use right now, and a preview of their MAICON 2025 classes.
Robert Riggs is the host and creator of the Webby Award-winning True Crime Reporter® podcast. Shortly after its debut, he remodeled the podcast’s first season—centered on a infamous serial killer—right into a five-part streaming docuseries, Freed To Kill, which premiered on Fox Nation in March 2022.
Earlier than his success as a podcaster and creator, Riggs spent over 30 years as a broadcast journalist, reporting from The White Home, Congress, the Pentagon, and numerous federal companies through the Reagan and George H. W. Bush administrations. He was additionally embedded with the U.S. Military through the 2003 invasion of Iraq as a CBS reporter and later uncovered home hyperlinks to terrorist networks.
All through his journalism profession, Riggs earned prestigious recognition, together with a Peabody Award and three Alfred I. duPont–Columbia College Awards for Investigative Reporting.
Robert turned occupied with AI when ChatGPT was initially launched in 2022. He began listening to The Artificial Intelligence Show regularly and devoted a minimum of two hours every day to experimenting with AI as a writing and analysis assistant.
At present, Robert expertly makes use of AI as an editorial assistant, analysis assistant, manufacturing assistant, and a lot extra.
Session Preview: Elevate Your Content material Creation Productiveness
On this MAICON session, Robert will exhibit the right way to harness AI instruments to supercharge your writing workflow and enhance productiveness—all whereas staying grounded within the precept that AI ought to improve, not substitute, compelling storytelling.
Educating from expertise, Robert taught his AI assistant to jot down in his private model—submitting a hybrid of articles from the New York Occasions, Washington Put up, and “New Journalism” created by the late Tom Wolfe.
At present, he leverages superior chatbots throughout almost each stage of the content material creation course of, together with:
- Utilizing podcast transcripts to generate titles, introductions, Sora podcast artwork, and social media content material
- Extracting textual content from JPG photos or PDFs of historic paperwork, resembling outdated newspapers, for analysis
- Summarizing PDFs of books authored by true crime writers featured on his podcast
- Summarizing courtroom paperwork and trial transcripts
- Producing similes, metaphors, analogies, and foreshadowing parts
- Writing closing statements or episode summaries
- Creating YouTube content material parts, together with titles, thumbnail textual content, hashtags, and video descriptions
- Summarizing analytical studies and providing viewers engagement methods
- Conducting superior analysis utilizing Gemini Deep Analysis
Via real-world examples and hands-on perception, Robert proves that the potential to increase the attain and objective of your content material is limitless whenever you combine AI with intention. Uncover how one can unlock new ranges of effectivity and creativity in your individual storytelling.
Lesson Discovered: At all times Go Deeper
Because the saying goes, there’s greater than meets the attention. Even when you ask your AI instruments open-ended questions, at all times comply with up.
Robert places it merely, “Don’t settle for the primary reply to your immediate.”
As an alternative, take it a step additional. At all times go deeper. Ask “why,” “what else,” or “what’s lacking?”
The perfect insights typically come a number of questions later. Staying curious, and staying present, is essential in a fast-moving AI panorama.
Wanting Forward: The Future Is Impartial
AI is inflicting an enormous shift in media manufacturing. Because of AI instruments for scriptwriting, voiceover, video enhancing, and extra, creators can now produce high-quality content material at a fraction of the price of conventional strategies.
Robert says, “Synthetic intelligence will allow small impartial TV producers and content material creators to cost-effectively produce exhibits, which can allow them to retain possession rights.”
Impartial creators have extra energy than ever to create skilled content material with out the assistance of huge manufacturing homes.
Hyperlinks We Like
In all the next items, Robert leverages ChatGPT and Sora to jot down, create titles, produce social media posts, and create movies and/or photos.
Will You Break The Silence for $1 Million? – Cold Case Murder Mystery Award
Skip to those timestamps to see precisely the place Robert used Sora:
- Crime scene reenactment: :35 – :39
- Mobile phone tower: 13:02 – 13:24
- Animation: 15:17 – 15:44
- Recreation detective: 15:45
Robert famous that this piece is a primary instance of utilizing Sora to create podcast artwork.
The James Bondesque Mafia Spies Plot To Kill Castro With A Poison Cigar
On this instance, see how Robert used ChatGPT to transform the podcast script right into a print story for newspapers and my web site.
CIA Mafia Plot To Kill Castro Hidden From JFK Assassination Probe
Uncover how Robert leveraged Sora to create Photoshop-style graphic photos of the mobsters Johnny Roselli and Sam Giancana. To be able to create these, he uploaded pictures of each males and prompted Sora to respectively place them in a late Nineteen Fifties scene on Sundown Blvd. and at a On line casino in Havana.
Robert’s Session at MAICON
AI-Assisted Writing for Storytellers
Robert beforehand collaborated with a group of producers and researchers to craft his tv tales. At present, Open AI’s ChatGPT and Anthropic’s Claude function his digital collaborators within the storytelling course of for his Webby Award-winning True Crime Reporter® Podcast.
In his presentation, Riggs will information creators by way of how he harnesses AI to streamline the manufacturing course of, utilizing it to help with analysis, generate titles, create thumbnails, and craft partaking introductions for every episode. He may also showcase how he has skilled AI to jot down in his signature New York Occasions model, seamlessly changing episode transcripts into 1,000-word print articles for each his podcast and newspapers.
Moreover, Riggs will share his technique for remodeling podcast episodes right into a cohesive audiobook sequence and a digital e-book for Kindle, utilizing AI to broaden his content material throughout a number of platforms.
He emphasizes that AI is just not a alternative for creativity. As an alternative, it’s a highly effective software that, when used appropriately, serves as an environment friendly assistant and considerably boosts productiveness.
Hold Up with Robert (and AI)
For extra Robert Riggs, comply with his storytelling journey by way of the True Crime Reporter podcast and on social media:
Plus, you should buy his new e-book, Texas Crime Tales: Vol 1 Driving Herd On The Lawless, now on Amazon.
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising and marketing leaders and practitioners searching for to drive the subsequent frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our trade. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
