New AI instruments launch always. Most companies haven’t got time to check even a fraction of them.
At Masthead, Julie Hochheiser Ilkovich and her workforce have accomplished it for you. They spent 25 weeks testing 25 AI instruments to seek out out which of them ship and which of them don’t. Which of them made sense for them and which of them didn’t.
On the AI for Agencies Summit, introduced by Screendragon, Julie will assist companies skip over weeks of testing by sharing what she discovered: the wins, the misses, and the sensible takeaways companies can use now.
Why This Dialog Issues for Businesses
Businesses are below strain to maneuver quick, scale good, and ship standout work. AI instruments promise to assist, however the sheer quantity of choices makes common analysis exhausting. How have you learnt which instruments to attempt? Which of them are value your time? Which of them will truly enhance operations, increase effectivity, or elevate inventive output?
Most companies determine this out by way of trial and error. Julie and her workforce took a extra systematic method, testing instruments throughout actual workflows and documenting what labored and what did not. This session provides you the advantage of that hands-on expertise so you possibly can concentrate on instruments that suit your company mannequin.
What You may Be taught in This Session
Throughout this session, Julie will cowl:
- Which AI instruments helped streamline operations and enhance workforce effectivity
- Which instruments elevated inventive output and consumer deliverables
- Which instruments fell quick and why
- The right way to consider, choose, and implement AI instruments with confidence
- A sensible roadmap for integrating AI into your company’s workflow
You may depart with clear, examined suggestions as a substitute of extra instruments added to your To Do checklist.
Be a part of the Dialog on the AI for Businesses Summit
Julie Hochheiser Ilkovich will current “25 Instruments, 25 Weeks: How Businesses Can Resolve Advertising and marketing Challenges with AI” on the AI for Businesses Summit, a free, digital occasion occurring on Feb. 12, 2026, for company leaders and practitioners navigating AI adoption with intention.
- February 12
- Free registration
- Digital
Register for the AI for Agencies Summit
If you would like a shortcut by way of the noise and a examined roadmap for AI device choice and adoption, this session is for you.
Be taught Extra From Julie Hochheiser Ilkovich
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About Julie Hochheiser Ilkovich
Julie Hochheiser Ilkovich is an award-winning content material advertising and marketing specialist and entrepreneur. She is a managing associate at Masthead, co-founder of the Girls in Content material & Advertising and marketing Affiliation (WICMA), co-founder of the AI Advertising and marketing Innovation Council (AIMIC), and host of the podcast WomenHeard.
Hochheiser Ilkovich honed her expertise and profession experience working at Warner Bros. (editorial director of Alloy Leisure, creators of Gossip Lady, Fairly Little Liars, and The Vampire Diaries), Hearst (website director for Seventeen Journal and the Hearst Teen Community), and AOL.
Hochheiser Ilkovich is a proud recipient of a New York Girls in Communications WiCi Award, which celebrates profession achievements of rising stars in communications.
Concerning the AI for Businesses Summit
The AI for Businesses Summit brings collectively company leaders and practitioners to discover how AI is reshaping company fashions, providers, and progress.
Do you need to hear from Julie and 5 different company leaders? Register for the free, digital AI for Agencies Summit 2026, going down Feb. 12, 2026.
