MAICON brings collectively high visionaries and specialists within the discipline of AI throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should use at present, and a preview of their MAICON 2025 classes.
Meet Eva Dong. Eva leads AI Worth Realization at Google Cloud, serving to purchasers flip AI initiatives into measurable enterprise influence, whether or not by way of income progress, price effectivity, or reimagining how work will get achieved with AI on the core.
“It is a new position targeted on assembly the rising tendencies of capturing AI worth by unlocking its energy, transferring previous AI as a ‘neat chat-bot’ standing to grow to be a completely usable strategic asset that delivers measurable and lasting organizational worth,” she explains.
Innovation is not only a job for Eva; it’s a driving power that she cultivated over eight years as a Senior Professional in Knowledge Science & AI within the Development & Advertising and marketing Apply at McKinsey & Firm. There, she did greater than seek the advice of.
She outlined the way forward for industries working with top-tier international purchasers to translate cutting-edge AI and superior analytics into concrete, actionable methods that delivered monumental progress.This expansive work established her international perspective, having efficiently served purchasers throughout North America, Europe, the Center East, Africa, and Asia.
“In using AI, worth realization is paramount,” Eva mentioned. “What constantly separates thriving organizations is their potential to shortly translate AI funding into tangible, measurable returns.”
Eva launched her profession on Visa’s cybersecurity workforce, the place she leveraged her knowledge science expertise to unravel important, real-world challenges. Her innate expertise for coding, modeling, and artistic problem-solving was shortly acknowledged.
“At Visa, we had been among the many first on this planet to use machine studying to proactively deal with cybersecurity points,” she remembers. “Our work received awards and business recognition, and I gained great technical expertise from it.These experiences taught me the best way to adapt, lead, and affect in vastly totally different enterprise and cultural contexts.”
Eva has a Grasp’s in Monetary Engineering from the College of Michigan.
From main AI Worth Realization at Google to defining international business methods at McKinsey & Firm, Eva Dong is the strategic skilled who turns the promise of AI into measurable enterprise success.
Session Preview: Make AI Work for Your Backside Line
AI holds unimaginable potential, however for too many corporations, it stays a high-cost funding restricted to ”neat” instruments like chatbots, leading to a stagnant or destructive Return on Funding..
In her MAICON session, Eva will information advertising and marketing leaders by way of a sensible framework to unlock the true enterprise worth of AI. She’s going to sort out frequent challenges reminiscent of price unpredictability and scaling AI throughout groups, and convey these classes to life with compelling real-world case research from various industries.
Attendees will go away impressed and geared up with actionable methods to make AI initiatives not simply practical, however transformative.
Lesson(s) Discovered: Enterprise Influence As Your North Star
To unlock the total potential of AI, you have to method each AI initiative with a laser-focus on quantifiable worth. It’s straightforward to get swept up within the pleasure of latest instruments and capabilities and lose sight of crucial questions: What measurable enterprise final result are you aiming to attain? How does AI match into your short-term enterprise targets and technique? How can AI be used to seize market share or broaden into new markets?
Eva emphasizes that the aim of AI in any enterprise is to create sturdy, measurable worth. She explains:
“You want to outline clear enterprise targets, quantify the anticipated worth, venture the monetary influence, monitor outcomes, and modify when outcomes fall quick.”
This isn’t a one-time train however an ongoing observe that should be woven into your general enterprise technique, governing how AI applications are managed from initiation to scale.
“The purpose is to not use AI just because it’s thrilling,” she says. “The purpose is to create a self-sustaining system that reliably turns superior expertise into exponential enterprise efficiency. That mindset is what drives actual, lasting influence.”
By maintaining strategic enterprise influence on the middle, you may cease experimenting with AI and begin dominating your market with it.
Wanting Forward: The Way forward for AI is International
The worldwide AI panorama is transferring sooner than ever. Whereas the U.S. at present leads in lots of areas, Eva observes that the pace of innovation and scale of implementation in China is advancing at a unprecedented tempo.
Different international locations are usually not ready both; they’re making daring, transformative strides to degree the enjoying discipline. She lately spoke at a convention in Latin America and was impressed by the vitality and fast adoption throughout often-overlooked sectors which might be usually ignored.
For instance, AI is being built-in into provide chains to optimize financials and gasoline native startup progress. She reminds us that:
“In the long term, the differentiator won’t be who builds probably the most highly effective fashions, however who applies AI most successfully at scale. I strongly encourage anybody critical about AI to look at international markets carefully.”
For leaders, this can be a clear name to motion: keep curious, transfer boldly, and focus relentlessly on making use of AI to create significant influence.
Hyperlinks We Like
[Blog] Three-part framework to measure the impact of your AI use case
Co-authored by Eva, this Google Cloud weblog offers a easy and helpful framework to measure AI tasks.
[Podcast] Google Cloud Expert Reveals: Making AI Agents Work for Your Bottom Line with Eva Dong
Eva joins the AI for Solopreneurs: The AI Hat Podcast to debate how AI brokers can grow to be your most worthwhile workforce members. Pay attention for actionable insights and methods.
[Video] AI Adoption: Revealing the Power of Real World Implementations and Lessons Learned
Watch Eva’s International AI Summit presentation on real-world AI implementations, finest practices, and methods for overcoming frequent challenges.
Eva’s Session at MAICON
AI Monetization: A Sensible Information to Unlock Worth and ROI
AI is essentially remodeling the advertising and marketing panorama. Changing that potential into measurable, bottom-line enterprise outcomes stays the final word problem.
On this dynamic session, Eva Dong, Lead of Worth Realization for AI at Google Cloud, shares a simple to make use of sensible framework that top-tier organizations are utilizing proper now to maneuver AI past experimentation and right into a confirmed, scalable driver of income and effectivity. You may discover ways to overcome frequent obstacles like price unpredictability, efficiently scale AI-powered advertising and marketing initiatives, and set up a transparent methodology for measuring actual return on funding.
Whether or not you are a CMO, advertising and marketing ops chief, or AI-savvy strategist, this session will equip you with a transparent roadmap to worthwhile AI adoption in advertising and marketing.
Preserve Up with Eva (and AI)
Comply with together with Eva’s journey and keep impressed:
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising and marketing leaders and practitioners looking for to drive the following frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our business. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
