MAICON brings collectively high visionaries and consultants within the subject of AI throughout a three-day convention filled with actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you should use immediately, and a preview of their MAICON 2025 periods.
Joshua Xu is the Co-founder and CEO of HeyGen, the main AI video generator named G2’s #1 fastest-growing product in 2025. He’s devoted to constructing moral, user-centered AI that empowers companies and creators, making visible storytelling accessible to everybody.
Joshua earned his grasp’s diploma in laptop science from Carnegie Mellon College, specializing in large-scale machine studying, laptop imaginative and prescient, and generative AI. Earlier than launching HeyGen in 2020, he spent six years as a founding engineer at Snapchat, the place he helped develop AI-powered digital camera expertise and digital content material creation instruments.
At MAICON, Joshua will share his experience and imaginative and prescient for the way forward for AI-driven content material era.
Session Preview: Video Is Not Solely Created Behind a Digicam
Conventional video manufacturing typically means large budgets, lengthy shoots, potential re-shoots, and heavy post-production—a problem for smaller groups. However Joshua will present why that now not must be the case.
He says: ”Creating AI movies needs to be so simple as writing a doc. The way forward for AI video needs to be one that’s accessible to groups of all sizes and budgets.”
In his MAICON session, Joshua will discover how AI video era is remodeling content material creation, serving to entrepreneurs develop their attain regardless of time constraints and restricted artistic sources.
“Don’t restrict your self to video produced solely with a digital camera; there may be a lot extra to video by way of the facility of AI,” he provides. “Simply strive it and begin enjoying round with it. Chances are you’ll discover it’s extra useful to you than you beforehand thought.”
Lesson Discovered: AI Thrives on Pure Creativeness
Many professionals worry that AI will exchange people, however Joshua Xu disagrees. “AI accentuates and builds on folks’s pure creativeness and innovation,” he says. When used successfully, AI amplifies human creativity moderately than changing it.
The suitable applied sciences give entrepreneurs the instruments to deliver bold concepts to life, concepts which may in any other case have been unattainable because of expertise or price range constraints.
“AI creates infinite prospects within the artistic industries when it’s used for advantageous functions, moderately than creating meaningless or inappropriate content material, which is the one foundation some folks have relating to AI,” he emphasised.
Wanting Forward: Content material Engagement Is Coming into Its Subsequent Chapter
Do you know that YouTube is the second largest search engine, behind Google? It’s clear that shopper choice is transferring from static, written content material to video. That is why companies (particularly advertising groups) must sustain as a way to not get left behind.
Joshua emphasizes that “it is going to be essential for artistic professionals to leverage AI instruments as a substitute of resisting them.”
Why? Joshua explains:
“I predict that AI will change the way in which corporations produce artistic content material for social media, advertising, training, and company coaching because of its decrease value, time effectivity, personalization options, and accessibility.”
By maximizing effectivity and elevating high quality, these instruments promise long-term advantages for artistic industries and open up thrilling prospects throughout all mediums.
Hyperlinks We Like
[Video] 2025 HeyGen Keynote | Unveiling the Future of AI Video Creation
On the June 2025 HeyGen Keynote, Joshua shared thrilling new updates to the flagship product, the AI Avatars, and launched the most recent model, Avatar IV. This was a pivotal second for HeyGen because it made AI Studio and Avatar IV publicly out there with three groundbreaking options to reinforce the way in which customers management their avatars. This new era of Avatar affords superior lip-syncing, voice mirroring, gesture management, and photo-to-video avatar era.
Watch the total video for extra particulars on HeyGen’s new progressive product options.
[Article] Klarna used an AI avatar of its CEO to deliver earnings, it said
In Klarna’s Q1 quarterly earnings report, CEO Sebastian Siemiatkowski used a HeyGen avatar to ship earnings. It is a prime instance of when HeyGen needs to be used, because it allowed for elevated effectivity for the Klarna workforce by lowering manufacturing prices and timelines. This second cemented a brand new period for Joshua’s workforce—an period wherein executives are embracing AI video to attach with their workforce and the general public.
[Article] HeyGen pitches AI Studio as democratizing visual storytelling for everyone. Here’s what it means
When Diginomica featured the HeyGen AI Studio launch, they highlighted precisely why it’s growing accessibility for enterprise leaders. HeyGen choices allow elevated management over the content material executives are pushing out, whereas eliminating weeks of manufacturing scheduling and coordination timelines. Learn the total article for extra on why HeyGen is a game-changer inside the business.
Joshua’s Session at MAICON
From Textual content to Video in Seconds: How AI is Redefining Content material Creation
What for those who might flip a easy textual content immediate right into a professional-quality video in seconds? Or higher but—flip present written content material into video. Joshua Xu, CEO of HeyGen, will dive into the cutting-edge expertise behind AI video era and the way it’s reshaping the way in which entrepreneurs take into consideration content material creation. From ideation to execution, find out how AI may also help you produce extra content material, sooner, whereas sustaining model consistency and creativity.
Preserve Up with Joshua (and AI)
Keep impressed by Joshua’s work in AI, and comply with his journey.
You can too be part of the HeyGen video waitlist to be among the many first to discover their newest product, Agent. Joshua’s workforce expects this to be a pivotal second in AI video era.
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising leaders and practitioners looking for to drive the subsequent frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our business. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
