MAICON brings collectively high visionaries and specialists within the area of AI, throughout a three-day convention filled with actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you should use at this time, and a preview of their MAICON 2025 periods.
Keith Moehring is the Founder & CEO of L2 Digital—and considered the AI-automation wizard.
Keith creates advanced AI-powered automations to assist shoppers set up environment friendly programs that present optimum visibility into efficiency, gross sales, lead era, and extra. His secret? Strategic layering of AI with the precise automation instruments.
Keith can be a graduate of the MIT Skilled Training Utilized Knowledge Science Program, bringing a data-first mindset to each resolution he builds.
At MAICON 2025, Keith is main a session on easy methods to Make Your Personal AI-Powered Analytics Assistant. Hold studying for extra on his session and sensible insights you’ll be able to apply at this time.
Session Preview: On Constructing Your Personal AI Assistant
Throughout Keith’s session, he’ll lay out the steps to create your individual AI assistant, particularly to help analytics reporting.
This concept began a number of years again when Keith bookmarked ChatGPT as his “intern.” Whereas it helped clear up many ache factors, he wanted extra sturdy workflows to make his enterprise profitable. That is when he stumbled throughout the ability of mixing AI instruments with integration software program to automate complete processes.
Keith will first break down how to have a look at knowledge in a manner that reveals tangible insights with the assistance of AI instruments. You’ll discover ways to design a easy course of, together with the important thing knowledge pulls to map out prematurely.
Professional tip: Come ready by sketching out your individual reporting workflow forward of time. You’ll get way more from the session.
Subsequent, he’ll then present you easy methods to flip that course of into a completely automated model utilizing a mixture of AI and Make. Sound technical? It’s surprisingly accessible. With Make, even non-coders can construct highly effective, AI-driven assistants.
Sounds fascinating? We expect so too. This session is filled with worth that you should use for quite a few use instances.
Lesson Realized: Context Is Highly effective
“The output is contingent on how a lot context you present,” says Keith.
One of many frequent errors he sees? Not offering AI with sufficient structured data.
For instance, when you’re constructing an AI assistant, you might be seemingly pulling knowledge from Google Analytics 4. Nevertheless, you additionally have to layer in insights out of your different platforms (equivalent to Search Console, current marketing campaign actions, and purchaser persona data) to get the total image.
Keith’s recommendation: Layer in as a lot related knowledge as potential. The richer the context, the smarter and extra correct your AI resolution turns into.
Wanting Forward: AI Device Enlargement & Integration
Whereas many applied sciences are racing to combine AI, Keith sees untapped potential within the reverse—AI instruments like ChatGPT and Gemini integrating extra deeply with exterior platforms.
Whereas instruments like ChatGPT do have the flexibility to seize knowledge from different instruments, use instances and applied sciences are restricted.
“These AI instruments will grow to be 10x higher if they will seize context and pull it into the dialog,” he defined.
Whereas the instruments accessible are already spectacular, they’ve a lot potential to be exponentially higher.
Hyperlinks We Like
Leveraging AI Podcast: AI Meets Automation
This stay session, led by Keith, will train you easy methods to remodel your content material technique utilizing AI and automation, saving you hours each week.
AI Explored Podcast: Creating an AI-Driven Content Marketing Workflow
On this episode, Keith discusses easy methods to construct AI-driven automations that streamline your content material advertising and marketing course of from begin to end.
Do you will have an ordinary advertising and marketing or gross sales course of you consider will be automated? Discover Keith’s web site to study extra about what will be executed, what expertise and assets are required, and the way Keith would construct the automation.
Keith’s Session at MAICON
Make Your Personal AI-Powered Analytics Assistant
All of us depend on a stack of instruments filled with knowledge about advertising and marketing and gross sales efficiency. After we uncover and weave collectively the insights hidden in these instruments, they will reveal all kinds of latest alternatives for advertising and marketing and gross sales development.
It’s a beautiful notion, however then actuality units in:
- Doing evaluation is a humongous time suck.
- Hardly ever are the insights groundbreaking revelations.
- Solely those that completely perceive how knowledge factors relate can decipher what it’s displaying.
- One instrument’s knowledge just isn’t captured or counted the identical manner as one other—we aren’t evaluating apples to apples.
- So, what’s the reply? Clearly, the reply is AI, however out-of-the-box ChatGPTs alone can’t unlock the insights you’re on the lookout for. AI wants curated and formatted knowledge. It requires context past what is obtainable within the knowledge. And, it wants an automation instrument to carry all of it collectively.
On this session, Keith Moehring, Founder & CEO, L2 Digital, will:
- Introduce crucial metrics to any advertising and marketing monitoring and reporting system.
- Dive into how highly effective “Why?” will be in reporting.
- Present methods to carry context into your evaluation.
- Show how AI, paired with automation instruments, can do all of the heavy lifting.
This session is for you when you’d like actionable data-driven insights delivered to your inbox each Monday morning.
Hold Up with Keith (and AI)
Join with Keith and comply with alongside together with his AI journey:
Be part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising and marketing leaders and practitioners in search of to drive the following frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade. Be part of us Oct. 14-16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout for $100 off your registration!
