MAICON brings collectively prime visionaries and consultants within the area of AI, throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you should use right now, and a preview of their MAICON 2025 classes.
Mike Kaput has spent a whole lot of hours researching, testing, and deploying AI instruments—insights he now brings to his programs on the Advertising AI Institute. You might also acknowledge him as co-host of The Synthetic Intelligence Present podcast. And, he’s the co-author of Advertising Synthetic Intelligence and a sought-after speaker, having offered to organizations like Vimeo and The Monetary Instances.
At MAICON 2025, Mike is main the AI Productiveness workshop and a fast-paced session, 30 AI Instruments in 30 Minutes.
Workshop Preview: AI for Elevated Productiveness
“As a marketer, you have to be fascinated about AI as a productiveness device,” says Mike.
However, how precisely do you go about doing that?
First, perceive what is feasible with AI. Mike famous that all the pieces has advanced since MAICON 2024. AI now provides superior analysis performance by multimodal instruments—producing human-level output in minutes.
One option to change into extra productive with AI right now: grasp customized GPTs. Mike recommends constructing 3-5 GPTs tailor-made to the obligations that take up probably the most time and power. To get began, it’s so simple as pasting your job description, hitting save, and making a digital assistant in your position.
Take a look at Mike’s workshop for extra sensible methods to leverage AI in your private productiveness.
Lesson Discovered: What Can Others Study from Your Experimentation?
“Most individuals assume AI must be tremendous sophisticated, assuming it requires technical ability. However this is the factor…it takes simply seconds to get began,” says Mike.
Mike emphasised the significance of pursuing AI schooling to totally perceive what’s doable. However, there’s no substitute for experimentation. Experimentation is the important thing to understanding AI, and finally, to turning into a more practical marketer.
Trying Forward: AI Agent Implications
“Nobody can predict years into the long run, however within the subsequent 12 months, you’ll be able to wager on one factor—AI fashions will not be slowing down. They’re getting smarter.”
Enterprise leaders can’t afford to downplay the significance of rising AI capabilities. Mike highlighted the rising significance of the AI agent area, like OpenAI’s Operator. When AI can autonomously go to your web site, or click on a purchase order button, it has large implications for entrepreneurs. Don’t wait to start out fascinated about it.
Hyperlinks We Like
Mike was the lead researcher and author for this yr’s State of Advertising AI Report. The 2025 State of Advertising AI Report comprises information from practically 1,900 entrepreneurs on AI understanding, utilization, and adoption. In it, you will uncover information on:
- How entrepreneurs perceive, use, and purchase AI know-how…
- The highest outcomes entrepreneurs need from AI…
- The highest obstacles they face when adopting AI…
- How the trade feels about AI’s influence on jobs and society…
- Who owns AI inside corporations…
- …And far, far more.
The Artificial Intelligence Show
On this hit podcast, Advertising AI Institute founder and CEO Paul Roetzer and Mike cowl the most recent AI information from across the globe—plus what it means for enterprise, our careers and our lives. Scroll the most recent episodes to see what pursuits you.
Mike’s Session at MAICON
30 AI Instruments in 30 Minutes
Be a part of Mike Kaput to see the most recent, biggest AI that entrepreneurs can use to dramatically enhance their productiveness and efficiency. In simply half-hour, Kaput will survey 30 AI instruments you have to learn about, together with ones he is actively utilizing within the Institute’s content material and advertising campaigns, in addition to instruments that span a variety of promoting use instances like e-mail, social, search engine marketing, gross sales, and extra. You may come away with actually dozens of concepts of instruments that you would be able to begin testing proper now.
Hold Up with Mike (and AI)
Comply with Mike’s AI journey and musings on LinkedIn and Twitter. Or, take a look at his different hyperlinks beneath.
Be a part of Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for advertising leaders and practitioners looking for to drive the following frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade. Be a part of us Oct. 14-16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout for $100 off your registration!
